from my own personal observations:
1) You cannot be a badass and be in love...even if the significant other is also trying to be a badass. Holding hands kills the effect.
2) You especially cannot be a badass and be with children. There's something about telling your kid "okay, honey, you can get your picture taken with the Easter Bunny" that also kills the effect.
3) You cannot be a badass at the zoo or at any family friendly surroundings. You are not tough looking at penguins.
4) If you are at the zoo, no amount of leather or trenchcoat will
5) Please leave camoflauge to the army.