Monday, September 24, 2007

the future of civilization is in the tea leaves

The other day, I bought a bottle of "gourmet" iced tea...something I normally would never do, but I had an upcoming meeting and was thirsty enough to ignore the fact that I was paying $1.89 for something I could make myself for pennies.

The shock came when I looked at the label. Ingredients? Water, tea essence, tea concentrate, caramel color, and some unpronounceable petrochemical compound.

Iced tea is the simplest thing in the world to make. You boil water. Pour over tea leaves. Let sit. Strain out the leaves. Chill. This ain't brain surgery, folks.

Why did they need concentrate and essence when leaves would've been just as easy? Caramel color? What are they hiding with this? Why would you need chemicals?

If we are living in a world where something as simple as tea has to be chemically engineered and sold as "gourmet," the end of society as we know it can't be too far behind.

1 comment:

dr alex said...

I'm with you on this one. artificial