Someone I know on the evil social network posted an article about how to turn a good song into a hit song. One of the suggestions was to pick an intriguing name; it suggested that one word names were particularly hip right now. The rest of the suggestions were equally numbing.
Now I am fully aware that art is always a negotiation with the audience. The article, though, moved beyond suggesting negotiation and into the realm of pandering. It was disturbing, and it made me glad I am a "never will be famous" musician. How does one take something loved and turn it into a selection of PR decisions? Particularly when there is such a miniscule chance of a payoff? Could anything get more disheartening?
There are benefits of being an underground musician, even one so far underground I sometimes feel like a mole man.